BetterHelp is a mental health platform that provides online mental health services directly to consumers. The online counseling and therapy services are provided through web-based interaction as well as phone and text communication. BetterHelp was founded in 2013 by Alon Matas and Danny Bragonier, and acquired by Teladoc, Inc. in 2015. BetterHelp maintained its brand name post acquisition and continues to provide online counseling services to consumers.
The company partenered with Grande in 2022.
Background[]
BetterHelp was founded by Alon Matas in 2013, after he faced personal challenges finding professional counseling services that accommodated his schedule. With the mission of helping all those facing similar challenges in gaining access to professional counseling, Matas partnered with co-founder Danny Bragonier to develop BetterHelp's web-based counseling portal and therapist directory.
Work with Grande[]
In 2022, Grande announced that she was partnering with BetterHelp to offer $1M free therapy to her fans in need. Grande also stated that therapy should not be a privilege and the goal of the partnership was to make therapy available to all. Shortly after the announcement via Instagram, BetterHelp announced that the giveaway doubled and offered $2M in free therapy.
On May 17, 2022 in honor of Mental Health Awareness Month, Grande announced an extension of her partnership with BetterHelp by offering a total worth of 100.000 hours of free therapy to her fans.
For World Mental Health Day 2022, on October 10, 2022 Grande and BetterHelp pertenered again to offer more than $5M in free therapy, Grande stated she was excited to work with the company again in the future.
Gallery[]
Promotion[]
