Chapter 1: Ultraviolet (often stylized in lowercase as chapter 01_ultraviolet) is the first collection, out of four, of Ariana Grande's makeup brand R.E.M. Beauty. The collection launched near the end of 2021 and exceeded a profit of over 1 million dollars in less than 24 hours.[1]
On March 1, 2022, R.E.M. Beauty uploaded a video on YouTube where makeup artist and drag superstar Gottmik created a make up look based off Ariana Grande while talking all things r.e.m. beauty and more.[2]
The Chapter 1: Expansion Pack is the first "expansion pack" collection featuring new products in the same vision as the original corresponding chapter. The line launched August, 25, 2022.
Products[]
"R.E.M" Dream Lashes[]
| “ | my dream lashes are some of my favorite lashes i’ve ever worn. we’ve worked very hard to achieve a nearly invisible band. they’re comfortable, light, and faux mink. | ” |
–Brand founder Ariana Grande's vision | ||
Eternally Meowing
$16
$16
Grow N Show
$16
$16
"Midnight Shadows" Eyeshadow Palette[]
| “ | our midnight shadows eyeshadow palette is one of my favorite products. i wanted the shape of our products to feel like some sort of communication device from space or the far, far future. i am excited to launch with some essential, neutral, must have colors. these shades are incredibly beautiful, versatile, and are some of the prettiest neutrals i’ve ever seen. | ” |
–Ariana's vision | ||
Babydoll
$24
$24
Midnight Snack
$24
$24
Principessa
$24
$24
"Midnight Shadows" Matte Liquid Eyeshadow[]
| “ | the midnight shadows liquid eyeshadows are so light, smooth and fluffy but still offer so much pigment and coverage. they’re multifunctional - they can be used as a base for a more dynamic, layered look or on their own. | ” |
–Ariana's vision | ||
totes
$16
$16
g2g
$16
$16
nvm
$16
$16
sup?
$16
$16
brb
$16
$16
l8r
$16
$16
txt me
$16
$16
<3
$16
$16
ttyl
$16
$16
as if
$16
$16
"Midnight Shadows" Lustrous Liquid Eyeshadow[]
Lab Coat
$16
$16
Comet
$16
$16
Nerd
$16
$16
Asteroid
$16
$16
Science Fair
$16
$16
Telescope
$16
$16
Fembot
$16
$16
UFO
$16
$16
Experiment
$16
$16
Hot Lava
$16
$16
Milky Way
$16
$16
"At the Borderline" Kohl Eyeliner Pencil[]
| “ | the at the borderline kohl pencil eyeliner is another one of our signature products. for me it was imperative to launch with three essential colors: midnight black, teddy bear (brown), and so mod (white). i love these eyeliners and they are perfect for a simple lining of the waterline or creating a more fun, mod eye shape. | ” |
–Ariana's vision | ||
So Mod
$17
$17
Teddy Bear
$17
$17
Midnight Black
$17
$17
"At the Borderline" Eyeliner Marker[]
| “ | the at the borderline eyeliner marker is perfect for everything from a subtle, classic cat eye to a bolder, more graphic statement look. the fine tip is designed for maximum precision and detail. | ” |
–Ariana's vision | ||
Midnight Black
$19
$19
"Flourishing" Lengthening Mascara[]
| “ | i wanted to offer two different mascaras at launch because i feel there are two very different ways to approach lashes: a spidery, natural approach and a more dramatic, smokier approach. the flourishing lengthening mascara is great for the former - its molded brush lengthens the lashes and separates them for a very natural and flirty look. | ” |
–Ariana's vision | ||
Midnight Black
$15
$15
"Flourishing" Volumizing Mascara[]
| “ | it was very important to me to offer two different mascara formula and applicator parings because it is such a personal preference and there are entirely different ways to approach lashes. this flourishing volumizing mascara is very lush - its custom wire brush provides a generous, darker lash that’s perfect for a more dramatic look. | ” |
–Ariana's vision | ||
Midnight Black
$15
$15
"Midnight Shadows" Multi-Use Eye Stick[]
| “ | when creating our midnight shadows eye sticks, we wanted to make them as multi-purpose as possible –and i’m beyond thrilled with how they’ve turned out! not only are they lightweight, super creamy, crease-resistant, and non-greasy, but they also have so many uses on the face! use the matte shades to contour and define the brow or as a base for eyeshadow application on the lid, and the shimmery shades to instantly add a gorgeous, non-glittery highlight to the high points of your face. i can’t wait to see how many ways our beautiful and sweetest flight crew can bring these eye sticks to life. | ” |
–Ariana's vision | ||
Juno
$18
$18
Apollo
$18
$18
Starlight
18
18
Intergalactic
$18
$18
Lightyear
$18
$18
Solar Eclipse
$18
$18
Shooting Star
$18
$18
Lunar Eclipse
$18
$18
"Space Shape" Brow Gel[]
| “ | i’m so in love with our space shape brow gel! our brilliant team has developed a double-sided (wait for it) cloudlet wand which is the first of its kind –there's a flocked side to apply and then a comb on the back to style. this gorgeous clear gel helps to sculpt and define the brow without leaving your brow hairs feeling crunchy or looking dull. use it alone for the perfect feathered brow, or pair it with our space shape brow pencil for a more filled out, precise look. | ” |
–Ariana's vision | ||
Space Shape
$20
$20
"On Your Collar" Matte Lipstick[]
| “ | the products in the on your collar product family pay homage to connie francis’s song “lipstick on your collar” which i loved growing up. this product’s design is one of my favorites - i wanted to show the shades of the lipsticks through the packaging, almost like an astronaut’s helmet. the formula is pigmented and matte, yet still feels incredibly hydrating and smooth. | ” |
–Ariana's vision | ||
Tiramisu
$19
$19
Drive-in Movie
$19
$19
Bubbly
$19
$19
Wine n Dine
$19
$19
Roller Skates
$19
$19
Twilight
$19
$19
"Practically Permanent" Lip Stain Marker[]
| “ | the practically permanent lip marker is another one of my favorite products in this first drop. i’ve always loved lip stains because i feel they last the longest throughout a busy day and also appear most natural. this formula is super pigmented so you can apply it generously for a bolder, statement lip or more sparingly for a more natural looking, subtle tint. it looks beautiful on its own, but my personal favorite combination that i’ve been wearing all year is this lip marker and the utmost importance lip gloss. my favorite pairing in chapter one! | ” |
–Ariana's vision | ||
Booked N Busy
$16
$16
Miss Berry
$16
$16
Popular
$16
$16
Full Out
$16
$16
"On Your Collar" Plumping Lip Gloss[]
| “ | the on your collar plumping gloss is one of my top three r.e.m. beauty products. it has great pigment, a delicious minty vanilla scent, and the perfect, most plumping tingling sensation. this formula probably took the longest to perfect and i am really happy with the result. these glosses are also very pigmented so they can be paired with a liner, lipstick, stain or worn on just their own. | ” |
–Ariana's vision | ||
Pink Razor
$17
$17
Chuckie
$17
$17
VCR
$17
$17
Jelly Sandals
$17
$17
Roll-Up
$17
$17
Waterfalls
$17
$17
Away Message
$17
$17
Detention
$17
$17
Scrunchie
$17
$17
"Utmost Importance" Plumping Lip Gloss[]
| “ | the utmost importance plumping lip gloss has its own, warm vanilla scent and provides the perfect tingle and plump. it’s perfectly clear so it pairs well as a topper of one of our other lip products, or can be worn alone as well. | ” |
–Ariana's vision | ||
Utmost Importance
$17
$17
"Interstellar" Highlighter Topper[]
| “ | our interstellar highlighter toppers give a beautiful, multi-dimensional shine. these are versatile and can be used however you’d like, so we wanted to launch with a wider array of shades. | ” |
–Ariana's vision | ||
Miss Mercury
$22
$22
Miss Saturn
$22
$22
Miss Venus
$22
$22
Miss Uranus
$22
$22
Miss Mars
$22
$22
Thee Sun
$22
$22
Miss Jupiter
$22
$22
Miss Pluto
$22
$22
Miss Neptune
$22
$22
Mama Earth
$22
$22
Photoshoot[]
Out Of This World[]
Closeup
Behind the scenes
Behind the scenes (shot between switching looks)
Futuristic Lust[]
Outtake
Modernmod[]
Outtake
Cosmic[]
Behind the scenes
References[]
- ↑ ameenhalee.com (November 13, 2021). "Ariana Grande Makes $1 Million In Less Than 24 Hours Due To R.E.M. Beauty Launch". Retrieved on November 14, 2021.
- ↑ YouTube - "“wingin’ it” with ariana grande and gottmik | r.e.m. beauty"
