On December 7, 2015, Grande released several snippets of new songs (most notably "True Love") on her Snapchat. The last snippet was captioned with: "👀❄️" indicating it was Christmas music. On the same day, Grande posted lyrics on her Twitter.. She liked a tweet by a fan asking if "True Love" was coming out soon. Grande had previously tweeted that from then on if she said something was coming "soon," it would be released within ten days. Grande tweeted that fans would be getting more than one song which meant the possibility of an EP.
On December 16, 2015, Grande tweeted that she would release the EP "tomorrow", however it was released officially on iTunes two days later.
In 2016, Grande released the Alex Ghenea remix of "Into You", which was added onto the 2016 re-release of the EP, which was available through CD format in Japan.