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Ariana Grande Wiki
Inspiring. Dreamy. Playful.

–Fragrance tagline

Cloud by Ariana Grande, or simply Cloud, is Ariana Grande's fifth fragrance. It launched in stores in September 23, 2018, exclusively at Ulta Beauty in the US and Shoppers Drug Mart in Canada. Two special versions of the perfume have been released, one was Cloud 2.0 Intense by Ariana Grande, which was released on September 14th, 2021, and the other one being Cloud Pink by Ariana Grande, which was released on August 13th, 2023.

Background[]

On June 12, 2018, Grande teased Cloud by putting a video on her Instagram story of the fragrance bottle. At the end of the video, it said “New Perfume Coming Soon ☁️“.[1]

On June 20, 2018, a web exclusive rollerball was available for purchase to US residents on Grande's official website. The fragrance is included in a bundle with her fourth studio album, Sweetener.

Cloud is the first fragrance of Ariana Grande's to not have a geometric bottle with a fuzzy pom-pom. Instead, it is a glass rainbow shaped bottle, with a hard plastic cloud case.

There was speculation that Cloud was inspired by Grande's ex-fiancé, Pete Davidson.[2]

Grande revealed the official release date of the fragrance to be September 23, 2018.[3]

Cloud opens with a soft scent of lavender, pear, and bergamot. The toned-down heart notes of crème de coconut, praline, and vanilla orchid are sure to bring your nose a heavenly scent. Finally, a calming scent of cashmere comes in.

On February 2, 2021, it was announced that limited copies of an R.E.M. comic book would be included with the limited edition fan boxes of Cloud which would be sold exclusively through the Ulta Beauty online store.[4]

Trivia[]

  • This is the Grande's first perfume to have a different shape, a cloud, rather than the faceted sphere with a pom pom the previous ones had.
  • "Cloud" won two awards in The Fragrance Foundation Awards 2019, in the categories Fragrance of the Year – Women's Popular and Consumer Choice (Germany) – Women's Popular.[5][6]
  • At Ulta Beauty, a new bottle of Cloud Eau de Parfum is purchased every 11 seconds![ 7]

Products[]

  • Perfume Bottle
  • Perfume Rollerball (0.25 oz or 7.5 mL)
  • Travel Spray (0.33 oz or 10 mL)
  • Deluxe Miniature Bottle (0.25 oz or 7.5 mL)
  • Body Soufflé
  • Bath & Shower Gel (3.4 oz or 100 mL)
  • Body Mist (8 oz or 236 mL)
  • Body Mist (Interted Colors) (8 oz or 236 mL)
  • Whipped Body Lotion Souffé (1.6 oz)
  • Plush Backpack
  • Plush Cosmetic Bag
  • Sleeping Mask
  • Cozy Earmuffs
  • Pom Pom Pillow
  • Pom Pom Waist Bag
  • Cloud-Shaped Luggage Tag
  • Ornament
  • Scrunchies

Buy / Full details

London Pop Up Store[]

For the launch of the Cloud Perfume in the UK Ariana and her team organised a Pop Up Store Experience in Covent Garden, London. This Pop Up Store was up for two days, Feb 1st & 2nd, 2019. This press event was the only one for the Cloud perfume.

Gallery[]

Promotion & Ads[]

Sets[]

Photoshoot[]

References[]

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