Cloud is Ariana Grande's fifth fragrance. It will launch in stores in September 2018, exclusively at Ulta Beauty in the US and Shoppers Drug Mart in Canada. It's a "dreamy blend of alluring lavender blossom, forbidden juicy pear and mouthwatering bergamot."
On June 12, 2018, Grande teased Cloud by putting a video on her Instagram story of the fragrance bottle. At the end of the video, it said “New Perfume Coming Soon ☁️“.
On June 20, 2018, a web exclusive rollerball was available for purchase to US residents on Grande's official website. The fragrance is included in a bundle with her fourth studio album, Sweetener.