M.A.C Cosmetics is a makeup company founded in 1984. They have a line of lip products called "Viva Glam" which donates all of its proceeds to help people living with HIV/AIDS. Ariana Grande was the face of the Viva Glam Campaign back in 2016.
Mac Viva Glam 2016 X Ariana Grande[]
Every year, M.A.C chooses a celebrity to create their own lipstick for the Viva Glam campaign. All funds from their sales, go to a charity called MAC AIDS Fund. In August 2015, Ariana was asked to be the 2016 face of Viva Glam, replacing Miley Cyrus. In October 2015, it was announced to the public that Ariana would be the new face of Viva Glam. On January 14, 2016, Ariana released her Viva Glam in the U.S and Canada, and a few days later, it was released worldwide. Ariana appeared on Jimmy Kimmel Live! to promote the new cosmetics.
There were two products that Ariana and MAC collaborated on. The first was a dark plum lipstick ("to represent the bad girl in you") and a sheer pink lipgloss ("to represent your good girl side").
On May 21, 2016, Ariana confirmed that she and MAC were collaborating on more lip products for the Viva Glam line. In June 2016, the new products were revealed, along with a new photoshoot for the campaign. The new line included a matte pink lipstick and a nude sparkly gloss. The photoshoot featured Ariana adorned in pink clothing inside a dollhouse-looking scene. There was also a respective promotional video to go along with this shoot.[1]
Products[]
Viva Glam Ariana Grande[]
| “ | This deep purple, almost black shade gives a fierce look. This dark plum color is perfect to channel yout bad girl side. | ” |
–Ariana's vision | ||
$19
Viva Glam Ariana Grande 2[]
| “ | The pretty in pink shade gives a superfem, doll-like look. The signature creamy texture of the MAC formula gives a polished look, beautifully completed with the gloss topper. | ” |
–Ariana's vision | ||
$19
Gallery[]
“deep breaths, tight chest, life, death” To view the MAC Viva Glam 2016 gallery, click here.
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