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The R.E.M. Beauty Sephora Europe Tour was an event held by R.E.M. Beauty and Sephora Europe to celebrate the launch of the brand on the continent. The R.E.M Beauty staff went on a tour of every country to meet the fans, cover the event on social media, and promotion. The tour visited France, Spain and Italy,

France[]

The tour kicked off in Paris, France on February 13, 2023. Sephora France was in partnership with the brand to promote the launch and it was the only Sephora store to have a press event to introduce Grande's makeup line to the European press.

The R.E.M. Beauty marketing team was present at the flagship store in Paris, France to cover the launch event via Instagram stories.

Exclusive patches were given out to every customer who purchased a product of the brand. Limited edition R.E.M. Beauty shopping bags were also available.

Italy[]

To continue the Sephora Europe Tour, R.E.M. Beauty visited the flagship Milano store in Italy on February 18, 2023. They promoted the arrival of the brand on their social media and celebrated the promotional tour throughout Europe.

They also posted content on their TikTok account to cover the event.

France[]

The promotional tour continued on February 20, 2023 back in Paris for a second time. Influencers from all over Europe were invited in Paris to the R.E.M. Beauty Rendezvous, an influencer trip to celebrate the brand's launch in Europe.

The influencers were welcomed to a Parisian hotel with exclusive goodie bags gifted to them. The group was invited to the famous modern art museum Centre Pompidou for a space-themed dinner. The next day, the European influencers were introduced to the brand at the Sephora flagship store in Paris.

Gallery[]

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