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For the song, see R.E.M.

R.E.M. by Ariana Grande or simply R.E.M. is Ariana Grande's seventh fragrance, launched online on August 19, 2020.[1] It is named after Grande's 2018 song from her fourth album Sweetener.

Background Edit

The fragrance follows Grande's Cloud and Thank U, Next launched in 2018 and 2019, respectively. R.E.M was first teased on July 28, 2020, via her Instagram story with name, bottle, and packaging to be revealed "soon".[2]

On August 5, 2020, Grande announced the fragrance via her Instagram stories. It is named after her song "R.E.M", from her fourth album Sweetener (2018). The packaging is inspired by her character in her "Break Free" music video, "in my dreams... I'm always the version of myself I was in break free tbh [sic]". She also stated that she "always wanted to spend more time as this character/in this world".[3]

R.E.M. opens with a gentle scent of quince, fig, salted caramel, and marshmallow. Then, the heart notes are a calming pear and lavender blossom. Finally, the perfume closes with a rough drydown of tonka bean, white musk, and sandalwood.

Trivia Edit

  • Grande has been wearing the perfume since she finalized it in March 2020.[source?]
  • The box was designed by Cheyne Gallarde (@artbycheyne on Instagram). He also created promotional animations.[4]
  • The smallest bottle (1.0 oz) was sold out within minutes after release on Ulta Beauty.[5]

Products Edit

  • Perfume bottle (3.4 oz or 100 ml)
  • Travel spray (0.33 oz or 10 ml)
  • Neon desk light (gift at Ulta Beauty with a purchase of an Ariana fragrance $54 or over)

Gallery Edit

References Edit

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