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Ariana Grande Wiki
This article is about the fragrance. For the song, see R.E.M.

R.E.M. by Ariana Grande or simply R.E.M. is Ariana Grande's seventh fragrance, launched online on August 19, 2020.[1] It is named after Grande's 2018 song from her fourth album Sweetener.

Background

The fragrance follows Grande's Cloud and Thank U, Next launched in 2018 and 2019, respectively. R.E.M was first teased on July 28, 2020, via her Instagram story with name, bottle, and packaging to be revealed "soon".[2]

On August 5, 2020, Grande announced the fragrance via her Instagram stories. It is named after her song "R.E.M", from her fourth album Sweetener (2018). The packaging is inspired by her character in her "Break Free" music video, "in my dreams... I'm always the version of myself I was in break free tbh [sic]". She also stated that she "always wanted to spend more time as this character/in this world".[3]

R.E.M. opens with a gentle scent of quince, fig, salted caramel, and marshmallow. Then, the heart notes are a calming pear and lavender blossom. Finally, the perfume closes with a rough drydown of tonka bean, white musk, and sandalwood.

On February 2nd, 2021, it was announced that limited copies of an R.E.M. comic book designed by Terry Blas, Cheyne Gallarde, and Veronica J. would be included with fan boxes of Cloud or R.E.M. fragrances which would be sold exclusively through the Ulta Beauty online store.[4]

Commercial

The commercial of R.E.M. Fragrance was directed by Olivier Lescot.[5]

Trivia

  • The box was designed by Cheyne Gallarde (@artbycheyne on Instagram). He also created promotional animations.[6]
  • The smallest bottle (1.0 oz) was sold out within minutes after release on Ulta Beauty.[7]
  • R.E.M wins the fragrance of the year in 2021.

Products

  • Perfume bottle (3.4 oz or 100 ml)
  • Travel spray (0.33 oz or 10 ml)
  • Deluxe miniature bottle (0.25 oz or 7.5 mL)
  • Neon desk light (gift at Ulta Beauty with a purchase of an AG fragrance $54 or over)
  • Spaceship ornament
  • Miniature astronaut USB light (only in fan box)
  • Limited edition comic book (only in limited edition fan box)
  • Pink bucket hat (gift at Ulta Beauty with a purchase of an AG fragrance $54 or over)
  • Fuzzy moon boot slippers (gift at Ulta Beauty with a purchase of an AG fragrance $54 or over)
  • Scrunchies (in gift set from Ulta Beauty

Gallery

Sets

Photoshoot

References

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