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Ariana Grande Wiki
This article is about the fragrance. For the song, see R.E.M. For the beauty brand, see R.E.M. Beauty.

R.E.M. by Ariana Grande or simply R.E.M. is Ariana Grande's seventh fragrance, launched online on August 19, 2020.[1] It is named after Grande's 2018 song from her fourth album Sweetener.

Background[]

The fragrance follows Grande's Cloud and Thank U, Next launched in 2018 and 2019, respectively. R.E.M was first teased on July 28, 2020, via her Instagram story with name, bottle, and packaging to be revealed "soon".[2]

On August 5, 2020, Grande announced the fragrance via her Instagram stories. It is named after her song "R.E.M.", from her fourth album Sweetener (2018). The commercial for the fragrance and the fragrance's general design is inspired by her character in her "Break Free" music video: "in my dreams... I'm always the version of myself I was in break free tbh [sic]". She also stated that she "always wanted to spend more time as this character/in this world".[3]

R.E.M. opens with a gentle scent of quince, fig, salted caramel, and marshmallow. Then, the heart notes are a calming pear and lavender blossom. Finally, the perfume closes with a rough drydown of tonka bean, white musk, and sandalwood.

On February 2nd, 2021, it was announced that limited copies of an R.E.M. comic book designed by Terry Blas, Cheyne Gallarde, and Veronica J. would be included with fan boxes of Cloud or R.E.M. fragrances which would be sold exclusively through the Ulta Beauty online store.[4]

Commercial[]

The commercial of R.E.M. Fragrance was directed by Olivier Lescot.[5]

Trivia[]

  • The box was designed by Cheyne Gallarde (@artbycheyne on Instagram). He also created promotional animations.[6]
  • The smallest bottle (1.0 oz) was sold out within minutes after release on Ulta Beauty.[7]
  • R.E.M won the fragrance of the year in 2021.
  • This is the first fragrance (in the permanent collection) to not have body mist.

Products[]

  • Perfume Bottle (3.4 oz or 100 ml)
  • Travel Spray (0.33 oz or 10 ml)
  • Deluxe Miniature Bottle (0.25 oz or 7.5 mL)
  • Neon Saturn Desk Light (free gift)
  • Spaceship Ornament
  • Mini Astronaut USB Light (only in fan box)
  • Limited Edition Comic Book (only in limited edition fan box)
  • Pink Bucket Hat (free gift)
  • Fuzzy Moon Boot Slippers (free gift)
  • Scrunchies (included in gift set)

Gallery[]

Sets[]

Promotion[]

References[]

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