Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas.
Work with Grande[]
On September 13, 2017, Reebok announced their collaboration with Ariana Grande.[1][2] Ariana had a launch party with her friends Brian Nicholson and Scott Nicholson.[3] As of March 22, 2018 she has generated $35M for the company. The music video for Grande's song, "The Light Is Coming", premiered on Reebok's website on June 20, 2018.[4]
In 2017, Grande partnered with Reebok while she was on the Asian leg of the Dangerous Woman Tour, she also hosted several in-person events and workouts.
In 2018, Grande extended her partnership with the brand as she was the face for the Become Human campaign. This campaign marks the first official professional photoshoot where Grande had her platinum hair.