Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas.
Partnership with Ariana
On September 13, 2017, Reebok announced their collaboration with Ariana Grande. Ariana had a launch party with her friends Brian Nicholson and Scott Nicholson. As of March 22, 2018 she has generated $35M for the company. The music video for Grande's song, "The Light Is Coming", premiered on Reebok's website on June 20, 2018.