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Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908.

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Selfridges is the exclusive distributor of R.E.M. Beauty in the UK. Grande partnered with the company to have her cosmetics line only available in-store and on their website directly available to purchase. When Grande temporarily moved to London, UK in the summer of 2022 to shoot the Wicked Movies, she also visited the Selfridges flagship store to see the R.E.M. Beauty corner.

A limited time experience was also installed at the Selfridges stores, with themed displays to celebrate the brand's arrival in the UK. For Christmas 2022, Grande promoted the brand and visited the store again, showing the special Selfridges X R.E.M. Beauty London hackneys.

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