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Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.

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Sephora is the leading beauty retailer in the world with over 2000 locations in many countries. The retailer carries all the leading makeup brands and notably R.E.M. Beauty in Europe since February 2023. The retailer also carries a select amount of Ariana Grande's perfumes since July 26, 2024.[1] These include Cloud, Cloud Pink, and the Mod fragrances. This makes it the only retailer to distribute the brand in most of Europe.

To celebrate the launch of the brand in Europe, the french company partnered with Grande to host a major 2-day press event in their flagship store in the Champs-Elysées in Paris. They also organized the R.E.M. Beauty Sephora EU Tour, visiting major locations in Europe where the brand is present to promote its launch.

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