| “ | I'm very interested to know what people think and feel, and I'm also excited to show up in person more and be able to have those conversations in real life more. Since launch, I've been working on one thing. It feels good to know that I'll be able to dig in a little bit more. | ” |
–Grande, presumably on the upcoming project[1] | ||
The "Sweetener" foundation by Ariana Grande was released on August 24, 2023, alongside three other new products.
Background[]
On August 17, 2023, R.E.M Beauty posted a teaser via social media for the product with the caption "…'soon' ♡". On August 21, 2023 R.E.M. Beauty posted a picture from the photoshoot for this new chapter. In this chapter Ariana introduced four new products, such as new version of her blender called Full-face Dreamcloud Blender, her previously announced foundation brush and previously unreleased concealer brush and finally her foundations.
Promotion[]
To promote the new products, Grande announced the Sweetener Shoppe, a one-time pop-up ice cream stand.
Products[]
Sweetener Foundation[]
The Sweetener foundation was announced via Instagram on August 21, 2023.
$31
Foundation Brush[]
The Foundation Brush was announced on August 24, 2023.
$25
Concealer Brush[]
The Concealer Brush was announced via Instagram on August 24, 2023.
$22
Full-Face Dreamcloud Blender[]
The Full-face Dreamcloud Blender was announced via Instagram on August 24, 2023.
$17
Lunar Magic Blurring Primer[]
The Lunar Magic Blurring Primer was announced via Instagram on September 2, 2023 as a free gift from purchasing any product from the collection. This product was available from September 2, 2023 to September 4, 2023.
Free gift from September 2, 2023 to September 4, 2023
Gallery[]
Promotional Material[]
.jpg "Rem foundshades (2).jpg (972 KB)")
.jpg "Rem foundshades (5).jpg (693 KB)")
.jpg "Rem foundshades (3).jpg (1.03 MB)")
.jpg "Rem foundshades (4).jpg (1,020 KB)")
Photoshoot[]
.jpg "Rem beauty photof (2).jpg (247 KB)")
Behind the Scenes[]
