The Sweetener Shoppe was a pop-up shop featuring makeup, ice cream, and merchandise at Morgensterns Finest Ice Cream in New York City to promote the launch of the Sweetener Foundation by R.E.M Beauty.
Background[]
The event was announced on August 27, 2023 via R.E.M. Beauty's social media. Ariana Grande later reposted the announcements, and surprised fans on the first day of the pop-up. Her mother, Joan, also accompanied her as well.
The Los Angeles, California shop was announced on September 14, 2023 and will take place on September 16, 2023.
Description[]
Inside the shop, limited edition merchandise, ice cream, and the Sweetener Foundation were available to purchase. Grande also took pictures with fans inside. Grande's glam team was present during the event to help fans find their shade.
Trivia[]
- r.e.m. beauty hinted at the Sweetener Shoppe in the 'we dream in summer - Los Angeles look book' video at 0:10 with the model holding an ice cream cone a month before the release of the Foundations and Sweetener Shoppe.
- Ariana Grande attended the Shoppe with several people, including "PatrickStarrr" on YouTube.[1]