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Ulta Beauty is an American beauty company. The Company offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. They sell brands such as MAC Cosmetics, Kylie Cosmetics, and ColourPop cosmetics.

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Ulta Beauty is the largest beauty retailer in the U.S. providing beauty lovers with cosmetics, fragrance, skin care products, hair care products, and salon services. Three foundational aspects of their business model ensure Ulta Beauty remains competitively differentiated and appealing to guests. Ariana Grande visited the Ulta Beauty store in Burbank, CA to promote the launch of her make up line in Ulta. The retailer has carried Grande’s fragrance line, which initially launched in 2015. Ulta is also carrying Ariana's makeup line, R.E.M. Beauty, which makes it it's first retail partner.

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