Ariana Grande Wiki
Ariana Grande Wiki

Wat-aah (stylized as WAT-AAH!) is a brand of bottled water specifically marketed to kids. Ariana Grande has endorsed the brand since October 1, 2014 until early 2015.[1][2]

Endorsement announcement[]

WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced a marketing and long-term equity partnership with pop superstar Grande on October 1, 2014.

In her first endorsement deal, the multiplatinum recording artist joined WAT-AAH! as an equity holder and partner.

Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH! My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share WAT-AAH! with everyone!

– Grande on the brand

Grande was the face of a WAT-AAH!’s marketing strategy, “OWN YOUR FUTURE,” which highlighted healthy hydration as a core part of empowering kids and teens to take charge of their health and future. The multi-million dollar advertising campaign was handled by WAT-AAH!’s agency of record Berlin Cameron United, the former ad agency for Coca-Cola, VitaminWater and Dasani.

Kids today respond to messages and people that are authentic and genuine. This is why we partnered with Ariana. To us, Ariana perfectly symbolizes ‘OWN YOUR FUTURE.’ She is entirely her own creation. Her determination, creativity, business savvy, and mastery of social media has landed her at the top of her profession inspiring millions of kids and teens worldwide.

–Rose Cameron (CEO and Founder of WAT-AAH!)

WAT-AAH! is a line of functional water available in both still and sparkling varieties and is free of sugar or sweeteners. The brand’s success can be attributed to its timely mission of championing children’s health, including the annual Move Your Body initiative and Taking Back the Streets campaign, both in support of the First Lady Michelle Obama’s health agenda.



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